A brand new world-class experience opened in Blackpool on 12 February 2022 – the Peter Rabbit attraction at Blackpool. However it closed in November 2025 at the end of the season. Operators are now considering new uses for the building.
Hop along to the New Peter Rabbit™ Attraction at Blackpool!
Beloved characters from the award-winning PETER RABBIT™ animated TV series made a new home on Blackpool’s famous seafront. It’s a partnership that marks the first stand-alone Merlin visitor attraction to be based on the series. And it’s a first for Blackpool! A brand-new concept and the first time Merlin has created a stand-alone attraction based on the series.
The new Peter Rabbit attraction at Blackpool was next door to the famous Madame Tussauds Blackpool. It joined Merlin’s six other attractions at the time including The Blackpool Tower (now managed by Blackpool Tourism) and SEA LIFE Blackpool.
While it was open you could embark on an adventure across five fluffy-tailed themed zones. Think like a rabbit, move like a rabbit and deploy rabbit-like senses in a whole burrow-full of creativity. Children could complete the challenges and earn badges and join the secret treehouse club!
Peter himself was also there, to meet, greet and ‘high-paw’ with – in a bumper bunny day out!
Based on the TV Series
Merlin Entertainments is a global leader in location-based entertainment. This new Peter Rabbit attraction at Blackpool is based on the much-loved animated television series produced by Silvergate Media. The £1 million investment was 18 months in the making. Developed in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co.) and Blackpool Council.
Kate Shane was Regional Director for Merlin Entertainments at the time. She said: “We’re thrilled to welcome Peter Rabbit to Blackpool. Globally renowned, he’s well-loved by young and old alike. We’re also delighted that this new attraction concept is coming to Blackpool first. Merlin firmly support Blackpool’s overall ambition to be the UK’s number one family seaside resort. It’s such a family-favourite brand joining our Blackpool Cluster of attractions. We can’t wait to ‘hop’ to it and get the experience open next year.”
FREE Newsletter
FREE Newsletter
© Frederick Warne & Co Limited and Silvergate PPL Limited, 2021. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Fredrick Warne and Co. All rights reserved.
2021 – Plans were Lodged
The planning application for Peter Rabbits burrow went into Blackpool Council at the end of December 2021. The proposals regenerate a former candle and souvenir shop into the new attraction.
The walk-through attraction included plenty of photo opportunities and chance to act like a rabbit. Explore Jeremy Fishers Sensory Pond, a workshop, countryside, treehouse, and Mr McGregor’s Garden.
While you’re here…
Go to the homepage of the Live Blackpool website for the latest updates.
Love the Fylde Coast? Sign up for your email newsletter. Packed full of interesting things it arrives in your inbox all 52 weeks of the year.
Join us on Facebook at our Visit Fylde Coast Facebook Group and follow us on Twitter @visitFyldeCoast
Plus hundreds of videos to watch on our YouTube channel – from all over the Fylde Coast!
Booking a stay? Pick a safe, clean and legal place to stay, at the very best price. Book with the Visit Fylde Coast and StayBlackpool guide.
We Need Your Help
We Need Your Help
When will models of UK be built it says in bullitin that they will be model trains cars and boats could you let me know when so can book a hotel so I can look round it
yes it sounds nice also im surprized about it ! the lakes was the oringal area of interest for this theme was wondering why blackpool never developed a section of buildings under tower and near by if working class exhibates and tower s heriatage ?mainitetions tech nics info could have developed in small booklet with old new info and old acts foryester year couldnt help finacially wen people vist its nearest costal to north sea there is i know theres morcombe but its blackpoo thats got the pul of the crowd iv watched the prices go so high even that now is first thing a family thinks about before they set off u get a few who stay overnite wen there here which is good but iv been down southshore and hat looks worse than blackpool north does im just curioruos as to prices will go higher &how can it work out better
Yay! We have literally just bought annual passes so it’s great to hear there will be another place to visit 🙂
another attraction that run by merlin will close at 5 or 6 pm and leave s chunk of the promenade in darkness like their other attractions do blackpool needs to extend its attractions opening times to keep people here into the night and support local businesses