New Peter Rabbit™ Attraction at Blackpool!

New Peter Rabbit™ Attraction at Blackpool!

A brand new world-class attraction is opening soon! The new Peter Rabbit attraction at Blackpool – opens in time for half-term on 12 February 2022!

Hop along to the New Peter Rabbit™ Attraction at Blackpool!

Beloved characters from the award-winning PETER RABBIT™ animated TV series are set for a new home on Blackpool’s famous seafront. It’s a partnership that marks the first stand-alone Merlin visitor attraction to be based on the series. And it’s a first for Blackpool! A brand-new concept and the first time Merlin has created a stand-alone attraction based on the series.

The new Peter Rabbit attraction at Blackpool is opening next door to the famous Madame Tussauds Blackpool. It joins Merlin’s six other attractions including The Blackpool Tower and SEA LIFE Blackpool.

Just in time for half-term, from 12 February 2022 you can hop into the over-sized world of Peter and his friends.

New Peter Rabbit attraction at Blackpool
New Peter Rabbit attraction at Blackpool

Embark on an adventure across five fluffy-tailed themed zones. You’ll need to think like a rabbit, move like a rabbit and deploy rabbit-like senses! There’s a whole burrow-full of creativity to enjoy. Complete the challenges and earn badges. See if you have the skills to join the secret treehouse club!

You’ll also meet, greet and ‘high-paw’ with Peter himself – in a bumper bunny day out!

New Peter Rabbit attraction at Blackpool

Based on the TV Series

Merlin Entertainments is a global leader in location-based entertainment. This new Peter Rabbit attraction at Blackpool is based on the much-loved animated television series produced by Silvergate Media. The £1 million investment has been 18 months in the making.

It’s been developed in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co.) and Blackpool Council.

Kate Shane is Regional Director for Merlin Entertainments. She said: “We’re thrilled to welcome Peter Rabbit to Blackpool! Globally renowned, he’s well-loved by young and old alike. We’re also delighted that this new attraction concept is coming to Blackpool first. Merlin firmly support Blackpool’s overall ambition to be the UK’s number one family seaside resort. It’s such a family-favourite brand joining our Blackpool Cluster of attractions. We can’t wait to ‘hop’ to it and get the experience open next year.”

© Frederick Warne & Co Limited and Silvergate PPL Limited, 2021. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Fredrick Warne and Co. All rights reserved.

2021 – Plans are Lodged

The planning application for Peter Rabbits burrow went into Blackpool Council at the end of December 2021. The proposals regenerate a former candle and souvenir shop into the new attraction.

Location of new Peter Rabbit attraction
Location of new Peter Rabbit attraction

The walk-through attraction includes plenty of photo opportunities and chance to act like a rabbit. Explore Jeremy Fishers Sensory Pond, a workshop, countryside, treehouse, and Mr McGregor’s Garden.

Plan showing the inside of the new Peter Rabbit attraction
Plan showing the inside of the new Peter Rabbit attraction

And another New Attraction at Blackpool Seafront…

Blackpool Council’s Executive also agreed a scheme to redevelop part of the Golden Mile Centre on Blackpool’s famous promenade into a new £2.3 Million attraction.

After an extensive procurement process, Merlin Entertainments was selected as the operator. They’re the regeneration partner which will transform and redevelop the key site. It’s the first phase of redevelopment the south end of the site. The space on the ground floor between Golden Mile Amusements and Funland.

The site is said to be the one underneath the Sea Life Centre (left of Funland, below). It’s going to be transformed into a ‘family-focused visitor attraction’. The announcement in October 21 said that it was due to open in 2022 and would be based ‘on a popular children’s character’.

On 25 November, Merlin announced that the delightful Peter Rabbit would also be coming to Blackpool!

Blackpool promenade between Golden Mile amusements and Funland
Blackpool promenade between Golden Mile amusements and Funland

What’s the Other New Attraction?

While we were waiting for details, everyone speculated about what it might be. Said to be an ‘exclusive brand’ for Blackpool, the suggestion was that it’s not already in the Merlin portfolio.

Finer details are yet to come, with Merlin promising ‘new experiences’ being announced early next year. Graffiti Golf and some other stalls had expired leases which weren’t being renewed. The authority is lending Merlin the money for the scheme and will claw the cash back through ticket sales.

Kate Shane is regional director for Merlin Entertainments. She said “At Merlin we have some exciting global partnerships that we will be announcing in the coming months. They will firmly support Blackpool’s overall ambition to be the UK’s number one family seaside resort.

“By adding more globally recognised brands, delivered with Merlin’s world class guest experience, we know this will provide compelling new reasons for visitors to come to Blackpool.”

Transforming Blackpool Central

The Golden Mile Centre is adjacent to the site earmarked for development for the £300 Million Blackpool Central scheme.

Cllr Lynn Williams is Leader of Blackpool Council. She said: “Merlin Entertainments already successfully operate a number of internationally known brands in Blackpool. I’ve no doubt that this new attraction will be equally as popular.

“It’s vitally important that Blackpool continues to develop and offer visitors new and different reasons to visit. Any new attraction will help the local economy in terms of job creation and increased visitor numbers. So this should be welcome news for local residents as well. I look forward to it opening next year.”

More details to come.

While you’re here…

What do you think? Why don’t you join in and leave a comment below?

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4 thoughts on “New Peter Rabbit™ Attraction at Blackpool!”

  1. When will models of UK be built it says in bullitin that they will be model trains cars and boats could you let me know when so can book a hotel so I can look round it

  2. yes it sounds nice also im surprized about it ! the lakes was the oringal area of interest for this theme was wondering why blackpool never developed a section of buildings under tower and near by if working class exhibates and tower s heriatage ?mainitetions tech nics info could have developed in small booklet with old new info and old acts foryester year couldnt help finacially wen people vist its nearest costal to north sea there is i know theres morcombe but its blackpoo thats got the pul of the crowd iv watched the prices go so high even that now is first thing a family thinks about before they set off u get a few who stay overnite wen there here which is good but iv been down southshore and hat looks worse than blackpool north does im just curioruos as to prices will go higher &how can it work out better

  3. Yay! We have literally just bought annual passes so it’s great to hear there will be another place to visit 🙂

  4. another attraction that run by merlin will close at 5 or 6 pm and leave s chunk of the promenade in darkness like their other attractions do blackpool needs to extend its attractions opening times to keep people here into the night and support local businesses

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