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Affinity Lancashire Retail Outlet Shopping Village

Easter Fun at Affinity

Shop to Win at Affinity Lancashire!

There’s discount everyday at Affinity Lancashire Fleetwood Outlet Shopping – formerly Freeport Fleetwood. It’s the Fylde Coasts retail outlet. You’ll find bargains for all the family, seven days a week, with up to 60% off.

  • Huge savings in over 40 high street brands including Next Outlet, Pavers, Regatta, Sports Direct, and many more…
  • Choose from our excellent selection of places to eat including Katie’s Cafe (Fleetwood’s No1 Café) and The Coffee Box and Bistro (incl. Secret Garden)
  • Free events for all the family including the popular “Little Cods Club”
  • The newly refurbished outdoor play area and children’s attractions on our beautiful Marina Walk ⛵
  • And as always there’s 700 FREE PARKING spaces, it’s dog friendly, and only 15 minutes from Blackpool by car

OPENING TIMES: Daily from 10am to 6pm, and 11am to 5pm on Sunday  ♥

Catch the ‘Bus 2 Save’ to Affinity Lancashire!

Bus 2 Save at Affinity Lancashire

Affinity is delighted to announce the launch of their NEW ‘Bus 2 Save’ initiative, working alongside Blackpool Transport Services Ltd.

You can save up to 10% at selected stores at the centre when you travel to the Fleetwood shopping outlet by bus.

Simply ask your driver for a ‘Bus 2 Save’ ticket which will unlock a bus load of savings for your day at Affinity Lancashire.

Full details and terms and conditions online

Have a Great Time at Affinity Lancashire

Browse more than 40 top brands including Next, Clarks Outlet and Keep warm with a coffee from Costa Coffee or grab a bite to eat from Katie’s, offering a variety of delicious cakes and light bites.

The centre’s dog friendly and there’s plenty of facilities to make your visit an enjoyable one. Take a look around with us in our video from summer 2022 –

Kids Club at Affinity Lancashire

Captain Cod is visiting the centre, and he’s looking for new recruits! Do you want to join the Little Cod Club?

  • Held on the last Saturday of each month, from 12-4pm
  • Saturday 25th March – This month, as it will be NATIONAL WAFFLE DAY, we’ll be creating some deliciously tasty waffle treats!

If you’ve never been to the Little Cod Club before then simply go along on the day at anytime between 12 and 4pm to join Captain Cod. All the activities are FREE – and you’ll have plenty of fun.

Little Cod Kids Club at Affinity Lancashire
Little Cod Kids Club at Affinity Lancashire

The FREE* kids club offers families a free membership each month. Bringing the community together to express their creativity, make new friends, create memories, and take a home a treat!

*Adults can enrol up to 6 children for free. All new sign-ups receive a membership card so children can collect a stamp each time they attend, with a prize on completion of a full card. No advance booking is necessary. You’re advised to arrive early to avoid disappointment. More information at this link

 Easter fun at Affinity Lancashire

Easter Fun at Affinity Lancashire

On Thursday 6 and Friday 7 April you can meet The Flowerpot People who will will be roaming the centre to entertain you.

There’ll be FREE face painting for the kids too! Simply join in anytime between 12 and 4pm.

Please note: this free face painting runs on a first come, first served basis so there may be a short wait during busy times.

Meet the Birds

Meet the birds at Affinity Lancashire

Save the date for a visit to Affinity! Because Lancashire Hawks and Owls will be at the centre on Saturday 15 and Sunday 16 April. Meet some of their amazing birds – and you can meet the handlers too! Plus, for a donation, you can even take a selfie.

Affinity joins the Blackpool Illuminations!

Affinity Lancashire is proud to be the OFFICIAL sponsor of the Blackpool Illuminations 2021. BACK and BIGGER than ever – you can find the digital arch in Manchester Square. Spotted it? Don’t forget to tag us in a photo! @affinitylancashire

Affinity joins the Blackpool Illuminations
Affinity joins the Blackpool Illuminations

Treat the family to a day out at the centre before your night under the lights – with Men’s, Women’s & Childrenswear, Homeware & Accessories alongside multiple places to eat and drink; there really is something for everyone at Affinity Lancashire.

When we played Mini Golf at Affinity…

In summer 2021, you all LOVED the visiting Mini Golf! With free play for all the family it was a big hit when it visited over two weeks of the holidays. We went along for a try when the event was first at the centre. You’ve GOT to be better than us!

25 Years of Affinity Lancashire!

12 September 2020 marked 25 years since Freeport Fleetwood first opened its doors. In 2018 it became Affinity Lancashire.

Affinity in 2009
Affinity in 2009 – it had been open for 14 years at this point

How many years have you been shopping there? Do you remember the old site with the American Diner and the fishing boat? We’ve explored the history of the site, right back to the opening of the original fish dock! Take a look back at Affinity Lancashire through the years here

Affinity Lancashire – the Fylde Coast Shopping Outlet

Enjoy discount on your shopping at the Fylde Coasts retail outlet, where you’ll find bargains for all the family, seven days a week.

Outlet shopping at Affinity Lancashire - the new name for Freeport Fleetwood
Outlet shopping at Affinity Lancashire – the new name for Freeport Fleetwood

Not been for a while? Check out these recent photos –

Bargains everyday!

At Affinity Lancashire you’ll find offers and bargains every day. Keep calling in to make sure you don’t miss out!

With new stock arriving daily, your trip to Affinity Lancashire will always be worthwhile. If you’re on the lookout for a bargain, it’s the number one outlet for shopping, so visit today to see how much you can save! New stores open fairly frequently at Affinity Lancashire too. Along with quickly changing stock in the shops there’s always something new to see.

Day out for the family

Why not make a good days shopping a great day out for all the family? Set on a tranquil marina, more than 45 famous name stores offer up to 60% off every day.

Outlet Shopping against a marina
Outlet Shopping against a marina

There’s a fantastic range of men’s, women’s and children’s fashions and footwear. Plus gifts, homeware and accessories all at amazing low prices. With such great choice and value you’ll never have to pay full price again!

Customer experience

The Affinity experience is designed to be a good one from the minute you arrive.

  • With plenty of free car parking right next to the door, you can stay as long as you like.
  • Enjoy a tasty selection of places to eat and drink, including our Food Court, Costa Coffee, McDonald’s and Subway.
  • The centre is completely pedestrianised with only one access point at the front of the complex so your children are safe on site.
  • Enjoy events and activities on special days throughout the year.
  • Little ones can enjoy the children’s play area every day.

Plus, there are plenty of benches and places to sit and enjoy watching the world go by. It’s perfect for the family members who like to tag along but aren’t keen on shopping! And your four legged friend is welcome too – dogs on a lead are welcome  – and they’re allowed in some of the shops too.

Dog Friendly at Affinity Lancashire

Your four legged friend is welcome at Affinity Lancashire. Not only are dogs welcome in the centre, they can go in many of the shops too. And there are also plenty of benches where less-keen shoppers can sit awhile with Fido and watch the world go by, while other members of the family browse in store.

You’ll find signs on the doors of stores where you are welcome to take dogs inside. Plus, there are water bowls dotted around the site, where your dog can stop and take a drink. Some stores have additional water bowls too.

Dog bowl and poo bag dispenser at Affinity Lancashire
Dog bowl and poo bag dispenser at Affinity Lancashire

Have you been to Jolly Jacinta’s?

Jolly Jacinta’s is the latest addition to Affinity Fleetwood outlet shopping village! It’s a free soft play area for visitors to enjoy indoors – you’ll find it adjacent to Next Outlet. 

Inspired by Fleetwood’s tranquil marina and named after our famous fishing boat. The indoor soft play area features soft play shapes and a small seating area where adults can relax. The soft play area isn’t manned and is purely for the use of under 10’s. Children must be accompanied by a responsible adult at all times.

Jolly Jacinta's Childrens Soft Play area at Affinity Lancashire
Jolly Jacinta’s Childrens Soft Play area at Affinity Lancashire


Do you organise coach travel, own a travel business or travel by coach? If so, please contact us to receive exclusive group travel discounts. Discounts are available for groups of 12 or more, including a high street voucher for the driver.

Discounts for coach visitors at Affinity Lancashire
Discounts for coach visitors at Affinity Lancashire

Booking Arrangements

  • On a weekday, please book 1 hour prior to arrival.
  • Weekend group visits require booking 1 week prior.
  • On arrival, please speak to the security office who will provide vouchers for your group.
  • Complete your booking form here

For more details please call a member of the Centre Management Team on 01253 877377 

Browse around high street names including Next, Sports Direct, Trespass, Body Shop, and The Works plus many more. Enjoy a bite to eat or a coffee at one of the cafes. The kids can play on the adventure ship playground, while you look over the marina.

Jobs at Affinity Lancashire

There are various positions available throughout the year with the many different retailers at Affinity Lancashire. With over 45 famous named stores on site, keep an eye out for retail vacancies. Different roles are available in different shops – so if you are looking for a role in retail there’s sure to be one that you’d like to apply for.

Outlet shopping at Affinity Lancashire, Fleetwood
Outlet shopping at Affinity Lancashire, Fleetwood

Affinity Lancashire is the new name for Freeport Fleetwood

Freeport Fleetwood shopping centre announced its new name, Affinity Lancashire, and its eye-catching logo with a party atmosphere. It was the Spring Bank Holiday weekend in 2018 when the name change happened – with visitors enjoying all sorts of fun. The event was packed with family-focused activities and shoppers bagged their bargains through exclusive discounts as part of the re-launch extravaganza.

The Affinity Outlets unites the formerly ‘Freeport Fleetwood’, ‘Freeport Talke’ and ‘Atlantic Village’ outlet centres under a single band. Global Mutual Limited, the international property investment and management company, acquired the three schemes in 2017.

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