Keep an eye out for this new celebrity - meet Nigel - the star of Blackpool's new TV ads! Voiced by legendary actor and comedian Johnny Vegas

Meet Nigel – the star of Blackpool!

Keep an eye out for this new celebrity – meet Nigel – the star of Blackpool’s new TV ads! Nigel C Gull is the new ‘spokesbird’ for your favourite seaside destination – voiced by legendary actor and comedian Johnny Vegas. Photo: VisitBlackpool

For anyone in any doubt, Nigel’s here to confirm that Blackpool is the UK’s capital of fun and the ultimate destination for families. He’s the superstar of Blackpool’s largest ever marketing campaign, running from 23 May to 24 July. ‘Only in Blackpool’ the £1.3 million campaign is being aired across TV, radio, social media and video-on-demand

  • Watch the ad here –

Meet Nigel – the star of Blackpool!

The £1.3 million campaign is a partnership between Merlin Entertainments, Blackpool Council, Blackpool Tourism Business Improvement District and other partners. Seagull Nigel – brought to life by Johnny Vegas – brings the distinctive charm and character of this iconic seaside resort to life.

The new adverts will air across TV, radio, social media and video-on-demand, feature this straight talking, no-nonsense embodiment of the town itself. Nigel visits iconic attractions in the ad, including Blackpool Tower, the Pleasure Beach, Madame Tussauds and SEA LIFE.

Nigel says: “Think you know Blackpool? Well think again!”

Award-winning puppeteer Andy Heath created Nigel. He’s worked with the BBC, Lucas Films, The Jim Henson Company and Disney. The Creature London agency produced the campaign.

As Nigel would say, there’s plenty to squawk about in Blackpool!”

While you’re here…

Have a look at the homepage of the Live Blackpool website for more of the latest updates.

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